SingStar PS2 Pack Fronts

Working under my creative director and brand ambassador, I created a number of pack fronts and game logos for the chart topping PlayStation 2 franchise "SingStar". I worked with the Illustrator, Gary Newman, to successfully create fresh, on-trend artwork with commissions of his illustrations. I then created game logos that could sit under the SingStar logo to sell the specific version of the game, ie: Summer Party, 90s, Latino etc. Working on these pack fronts I became more refined in my eye for detail, and gained valuable experience in the composition of assets, as well as gaining a better understanding of sub-branding and how to visually art direct an outside resource, such as an Illustrator.

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